Rod Cameron and Margaret Gibbs - ANOP's founders - offer consulting services to the top echelons of commerce, government, the media, and industry associations. Their advice and counsel is keenly sought regarding strategic market research, social and political trends, and communications issues.
Established in 1971, ANOP operated as a highly successful full-service market research agency until 2010. ANOP invented strategic political research in Australia in the 1970s and is credited with giving the Australian Labor Party the winning edge in its domination of Australian politics in the 1980s. More recently, in the commercial arena, ANOP specialised in consumer research and advice to some of Australia's leading blue-chip organisations in the aviation, tourism, superannuation, finance, health, media, telecommunications and automotive sectors.
Rod Cameron recently said about his move to a consulting role after working full-on for forty years: "I'm now choosing to be involved in specific projects with some of our past valued clients, as well as embarking on new challenges. As a veteran strategist and adviser, I can call on a great deal of corporate and political acumen to assist with present day concerns."