ANOP is one of Australia’s most respected market research consultancies. Its reputation is founded on the high quality of its research and strategic advice. ANOP’s insights and counsel are keenly sought at the top echelons of commerce, the media, government and industry associations.
ANOP has continuously monitored Australian community and consumer attitudes since its inception in 1971. ANOP pioneered strategic political research in Australia in the 1970s, using targeted and insightful quantitative and qualitative research techniques, and ANOP is credited with giving the Australian Labor Party the winning edge in its domination of Australian politics in the 1980s.
In the commercial arena, ANOP has specialised in consumer research and strategic advice to some of Australia’s bluechip organisations and leading service industry providers, and has formed long-term relationships with major corporations in the travel, tourism, telecommunications, automotive, media and finance sectors.
In late 2010, after forty successful years at the forefront of the Australian market research industry, Rod Cameron and Margaret Gibbs are retiring and intend to cease trading in due course. As Rod Cameron told The Age recently, “I haven’t been using that side of the brain that’s about learning and creating and generosity of spirit, and I’d like to find that part of the brain, which I hope is still there”. Amanda Hicks will continue with some of ANOP’s more valued clients in her own company Acuity Research and Insights.